Even when you “just” deliver data, you want people to use it, potentially to do things differently or better. Certain words persuade people more effectively than others.

Since 1961, expert speakers have identified several words as the most persuasive in the English language. My challenge to you: Try integrating  a couple of these into your next presentation. Be attuned to how YOU feel when you use them. Notice how your audience reacts.

1.You
Personalize your speech so that your listeners feel you are talking directly to them. (Example: Ask, “What does this mean to you? Here’s what it means…”)

2.Discover
What an exciting and enthusiastic feeling from childhood this conjures. Challenge your audience to discover something new.

3.Easy
Your audience wants more ease in their busy lives. What can you offer?

4.New
Freshness, innovation, change…people respond well to that whiff of freshness.

5.Proven
The opposite of ‘new,’ this word ensures us that we are not taking risks. Be sure to back this one with data.

Remember, every effective presentation persuades the listener. Don’t be afraid to use these words, and let me know how your experiment goes.